The Impossible Burden: Why Being a “Conscious Consumer” in India Requires a PhD in Chemistry and a Law Degree

 

In India, most products marketed as “Natural”, “Organic”, “Herbal”, “Ayurvedic”, “100% Pure”, “Chemical-Free” etc… simply are not.

They hide behind regulations.
They hide behind language.
They hide behind loopholes.

And the burden of safety is dumped on the consumer.

21 Days to Form a Habit? Nah… Not Really

We think habit formation is about discipline and schedules — but it’s actually about attitude.
Why do some people stick to habits for decades and others collapse at the first drizzle?

Digital Islands

This Diwali was beautiful — lights everywhere, laughter at home, the comforting smell of sweets, and the quiet joy of being with family. It felt good. Warm. Familiar.

And yet, amidst all that brightness, one small thought kept surfacing — I didn’t receive a single personal wish or call from anyone.

Not one.

My day out - "Digitally Disconnected"

It was a pretty average afternoon, the kind you get on vacation. A day-long family outing, with all the usual suspects: cab rides, a few dozen photos, quick payments, and a whole lot of Google Maps. But by the time the afternoon rolled around, my phone battery was gasping for air, sitting at a perilous 30-something percent. I needed it to get us back to the hotel later, so I did the sensible thing: I switched it off for a few hours. No big deal, right?  I'm not one of those social media addicts who gets withdrawal symptoms from being offline. I was just cutting off a device, not a lifeline. Or so I thought.