A couple of months back, we were discussing the Ipod – Itunes phenomena in one of our classes. We were discussing the game changing effects of the Ipod – Itunes Combo which has completely re-organized the entire value chain of the music industry.
Today, is the publishing industry poised for a similar shake up? The Kindles and the iPads are competing with each other coming up with new models and arrangements. The way customers approach books and other published content has been constantly changing over the years and these devices seem to be accelerating the pace.